Orlando, FL – Talkers Magazine, the Talk Radio Industry’s leading publication, has selected Mike Schiano to its prestigious “TOP 250” list of the most important Talk Radio Personalities in America for the 5th year in a row.
Respondents to the online study indicated that although they are increasingly turning away from some mass media platforms and advertising approaches, they are receptive to advertising and sponsorship messages in downloadable media.
Respondents showed a significant tendency to consume podcasts on their mobile phones, highlighting the importance of the channel as a truly portable medium.
Edison Research VP Tom Webster commented, “A podcast advertising buy is not a redundant media buy for advertisers and marketers. These are attractive, affluent consumers that mass media is losing.”
Other important findings:
-Ninety percent of respondents indicated that they had taken some kind of action as a result of podcast advertising or sponsorship, and over 40 percent reported purchasing behaviors indicating responsiveness to the right messages.
-Podcasts and downloadable media provide valuable and effective options to reaching the otherwise unreachable.
-An online or offline audio or video buy that does not include a podcasting component will miss a very attractive advertising target.
-Men surveyed were slightly more likely to subscribe to a larger number of podcasts than women.
-Those surveyed between ages 35-44 and ages 45-54 were also more likely to listen to larger numbers of podcasts.
-When asked if advertising within podcasts had affected their behavior, 71 percent said they’d visited a sponsor’s website, while 62 percent said they’d considered that new product or service. Also, 60 percent said they researched more information about the advertiser.
-40 percent said they’d purchased a product advertised
– Nearly 80 percent of podcast consumers surveyed agreed that “when price and quality is equal,” they “prefer to buy products from companies that advertise on or sponsor” the podcasts they regularly enjoy.
– 78 percent agreed (and 21 percent agreed strongly) that their opinion of a company is more positive when they hear it mentioned in one of the podcasts they regularly enjoy.
-72 percent of respondents were at least somewhat receptive to sponsorship messages in the podcasts they regularly enjoy, with five percent indicating that they are generally “interested in them and/or often find them useful.
-1 in 4 Americans have ever listened to a podcast, and 1 in 10 are at least monthly consumers of podcasts,
Complete study results here.
Green Rain Marketing, through its Money Talk Network Web property, makes some of the top PodCasts available to advertisers who are seeking unique and more effective ways to reach responsive consumers through new media Internet and Mobile Audio applications.
Responding to the incredible need for skilled Building Industry professionals to begin the massive reconstruction of Haiti, Green Rain Marketing has launched a new website, www.constructionjobsinhaiti.com to provide up to the minute news and resources for those seeking employment in the Construction Industry.
Conservative estimates say it will take at least 10 years to rebuild Haiti. Out of this terrible tragedy this is good news for the thousands of U.S. construction workers and other skilled building industry professionals who have been struggling to find work in the United States. In January alone, 75,000 Construction Industry jobs were lost.
|Bridge Ratings has released the results of a new study, looking at the habits of Internet radio listeners. The study was conducted between December 2009 and January 2010, and concludes that approximately over 60 million Americans listen to some form of Internet radio in an average week. Out of this group, 84 percent regularly listen to online simulcasts of terrestrial radio for at least five minutes a week, while 62 percent regularly listen to Internet-only stations for at least five minutes per week.|
Bridge predicts that by January 2015, 77 million Americans will be regular listeners to Internet radio. By 2015, they also predict that 81 percent will be listening to terrestrial radio online while Internet-only listeners will be up to 72 percent. Bridge also predicts that the two categories will essentially be equal by the end of 2016.
Green Rain Marketing has been a pioneer in Internet Radio. Visit http://www.moneytalknetwork.com.