|Bridge Ratings has released the results of a new study, looking at the habits of Internet radio listeners. The study was conducted between December 2009 and January 2010, and concludes that approximately over 60 million Americans listen to some form of Internet radio in an average week. Out of this group, 84 percent regularly listen to online simulcasts of terrestrial radio for at least five minutes a week, while 62 percent regularly listen to Internet-only stations for at least five minutes per week.|
Bridge predicts that by January 2015, 77 million Americans will be regular listeners to Internet radio. By 2015, they also predict that 81 percent will be listening to terrestrial radio online while Internet-only listeners will be up to 72 percent. Bridge also predicts that the two categories will essentially be equal by the end of 2016.
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