Everyone is Watching You Shop…Both On And Offline

As recently reported by BI Intelligence,

“Google has long tracked shoppers’ activity online. Now it’s stepping up its surveillance and watching them offline, as well.

This means that Google is able to tell when you are shopping at Home Depot or your local grocery store.

They do this by tracking data from various websites and apps such as Google Maps, along with credit and debit card transaction data.

Google is packaging all of that information together and sharing it with marketers to prove that its online ads are prompting people to make purchases, whether they buy online or in a store.

Your activity is for sale. Not just by Google but by every, and any, company that ilookings able to acquire usable data about your activities. Your likes, hates, moves, views, texts, tweets, pics, locations, you name it, Big Data wants it. It is valuable. The more active and visible you are the easier you are to track. There is virtually no way to avoid being tracked, sorted, trended, reported on and sold. 

Information is king. Any company compiling customer data has a valuable resource that paints an actionable picture of current customers and by mining and analyzing this data, a company an figure out how to find more customers and sell more to existing customers. With the right data sets, you can “run into” potential customers at the right time and the right place. Today’s technology allows for these collisions to take place as if they were natural events.

Green Rain Media can help you capture and optimize your customer data so that you can leverage it for improved sales performance and new customer acquisition. 

 

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The Product Matters!

I can’t tell you how many folks in Network Marketing over the years told me, “don’t worry about the product, the product doesn’t matter, it’s about signing people up.”

I never did business with those people because, to me, the product does matter a great deal! In fact, I would never represent a product or service that I felt was inferior. I knew that I would be putting my personal reputation on the line when I represented a company and a product so I was very careful. And you should be careful also.

That’s one of the great differences in working for yourself vs. having a JOB. At a job, if your company introduces an inferior product, you have to live with it. Even if you know the product “sucks.” After all, you just work there, right? And, you need the paycheck. When you work for yourself, your business is on the line so you must insist on high quality.
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I’ve spent my entire career in Direct to Consumer Sales and Service and I can tell you without hesitation that the product or service quality is a key to your success. Have some people made lots of money with an inferior product. Sure. But, they usually don’t last long once people catch on and enough customers complain. There are some who have made money with no product at all. They’re called frauds and thieves and you must stay far away from them.

If you are new to Network Marketing and looking to change your life through a home based business, I urge you to give any potential businesses you are looking at this important test. When you see the product demonstrated or watch the video, do you immediately say to yourself, “I want one of those.” Or, “Wow, we need that!” If you want one, the business opportunity definitely has promise. But, if you don’t think you want one for yourself, your prospects will have the same feelings.

Here is an example. What do you think when you watch this video?

Remember, sales is not about forcing people to buy something against their will. Good sales people know that if you have a product that sells itself, 90% of the work is done and your chances of making money go way up.

In the end, for any business to survive and thrive, products and services must be sold. Without sales, nothing else happens. Network Marketing is a crowded business with lots of products vying for the attention of you and your prospects. To maximize your chances for success, represent a high quality, “Must Have” product.

If you watched the 2-minute video above and thought, Wow, I want one of those, you now know why the Product Matters.

To your success,

Mike

Get your Free Sales funnel HERE

Wearable Technology is a game-changer for Big Data

HeloLx_01-1024x640As Tech companies like Fitbit (FIT), Apple (AAPL) and World Media & Technology Corp. (WRMT) produce and sell more accurate and aesthetically pleasing wearable technology, the data that these devices provide in real time will be ground breaking for a wide variety of businesses who will be able to analyze and leverage this data into a multitude of products and services based on the health, activity level and other information gathered in real time and stored over time.

Gathering data to build one of the largest, human vital sign and biometric parameter databases in the world is the real goal for these companies. The wristband sales are profitable but the real end-game is the data. Pharmaceutical companies, Life and Health Insurance companies immediately come to mind as some of the companies which can benefit from this treasure trove of data and the’ll pay handsomely for this information.

Data from wearable technology can be gathered in real-time and continuously. A visit to the doctor’s office allows the physician to measure a heart rate at that specific moment, for example, and decisions are made based on that bit of information. Seeing a week’s worth, or longer, of relevant data, will improve analysis of the patient’s health and outcomes and give analysts and companies much more information about health and human wellness than is currently available.

Every day, data is gathered from a rapidly growing worldwide customer base. What genetic research, health predictions, trending and cures could be gained from analyzing the vital signs of people across the world will be exciting to see.

For vital health data gathering, one product stands out for me. The Helo LX from World Media & Technology Corp. (WRMT) and marketed worldwide in 195 countries by World Global Network. Helo uses the Life Sensing Technology licensed from Toshiba Corp. (TYO) and takes a higher level approach toward Health and Wellness Monitoring.Helo_Color-1024x640

Wearables can already collect data like activity levels, steps, calories burned, sleep and heart rate.  Helo LX will collect additional biometric data like blood glucose and blood alcohol levels through non-invasive sensors in real time. The Helo can also produce and ECG. These metrics can be stored and shared with Doctors and offer critical information for Healthcare providers dealing with patients suffering from ailments such as congestive heart failure, diabetes, and other chronic conditions.

The HELO LX isn’t your typical wristband: it allows you to obtain measurements of your bio-parameters with high accuracy using dedicated apps. The development of an App Store will open the door for developers, as it did for Apple, to create thousands and potentially millions of apps all focused on monitoring and improving Health and tracking physical performance.

Connecting Smartphones to the wearable technology via bluetooth is key to increased use of the devices for longer periods of time and explosive growth for sales of the products.

In addition, Helo LX adds features no others offer such as the ability to take care of others by monitoring and checking the Bio parameters of your parents, friends, and loved ones remotely. This is huge for anyone with an elderly parent.

And, it’s messaging alert application allows users, with a click, to automatically send an SOS message to up to 3 family and friends in case they are in trouble. Perfect app for parents concerned about the safety of their children.

I invite you to learn more and help me disrupt the Health and Wellness industry. Learn how you can be part of this amazing trend toward a more healthy world HERE.

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Would you rather earn Linear income or Residual income?

Let’s find out…

Linear Income: With a job, you trade time for money. At the end of the week, your boss pays you for the work you did that week. The next week you start from zero. You have to put in the work again to get paid. Linear income is directly related to the number of hours you work. If you work 40 hours, you get paid for 40 hours of work.

Residual Income: Unlike a paycheck from a job, when you develop a “residual income” you don’t have to start from zero every week, or every month. You don’t have to start over from zero ever again. Residual income means never having to “start over.”

Why? Because when you earn a residual income, your income compounds from the work you are currently doing and the work you have already done! The work you did last week continues to pay you this week, as does the work you did two weeks ago, and three weeks ago, and four weeks ago, etc… all the way back to the week you first started earning a residual income.

You do the work right ONE TIME, you can get paid AGAIN and AGAIN and AGAIN for a LONG TIME!

You have residual bills that you pay every month… why not have a residual income?

If this resonates with you, we should talk. I have what you are looking for and need you on my team!

Here’s how to get in touch…

Go here, get info, fill out app, I’ll call you.

Saving Call Center jobs in Florida

Florida State Representatives and Senators are moving a bill through the State’s legislature that would make it harder for companies to relocate Call Center jobs off-shore. Read the full storycall-center-consulting at floridapolitics.com

After working through so many years of the State of Florida vilifying Call Center workers and the Industry, it is refreshing to see the tide turn in favor of saving Call Center jobs in the state. The Contact Center industry is crucial in this age of customers demanding instant responses and information on demand from all of their service and product providers.

Well trained and professional Contact Center workers provide customers and businesses amazing value and ROI.

The Forecast is “Cloudy” for Large Companies

Cloud Adoption among Large Companies is set to accelerate according to several McKinsey Studies.

  • Over one-third of companies will use public infrastructure as the primary environment for at least one workload by 2018
  • Large Enterprise Cloud Adoption Set to Accelerate, McKinsey CIO Study Finds
  • Past and future predictions for UCaaS growth

Past predictions didn’t hold true. Adoption of unified communications, and specifically Cloud and hosted unified communications, has been markedly below industry forecasts.  Data shows that market adoption of UCaaS is less than 25% of what was predicted by Gartner five years ago.  Why the low growth curve?

A number of reasons could have led to low UCaaS adoption:

  • Companies didn’t want to try what was “new” until it was proven and mature.
  • A shift in technology leaders and decision makers made it a difficult time to change technologies.
  • Past investments in multi-vendor technologies were too expensive to “dump” for a nearly equipment-free Cloud solution.

Future predictions are more credible. According to the most recent industry data, 60% to 70% of businesses will make a Cloud decision in the next two years.  Add to that the 25% of the companies who already use Cloud, but will consider new vendors as subscriptions expire, and we’re looking at about 90% of business that may be moving to the Cloud 2018.

As of late 2015, however, less than 25% of companies had made a firm Cloud decision. If the trends of the last five years continue UCaaS will grow as predicted?

UCaaS growth predictions are more believable than before because:

  • Cloud has become a mature product; the years have proven the challenges and benefits of Cloud solutions.
  • The big players are on board with Cloud; Cisco to Microsoft to Amazon, and many in between, have mature cloud computing and data center technologies that are on the brink of breaking out.
  • ROI is easier to forecast and implementation costs are minimal.

Sources: Continuant; Mckinsey; Gartner

Mike Schiano is founder and Managing Partner of Green Rain Media.

 

Mike’s Monday Memo

Hi Team, “Happy Monday”…another week ahead of us and a fresh opportunity to make a difference, make a positive impression on many people, be a better leader and to make some money!

I try to read lots of positive material to feed my brain with good content that will help me grow as a leader and become better at what I do every day. I came across this article by Bill Murphy Jr. for Inc. Magazine that covers some very basic words that are so easily forgotten in the day to day activities that consume our time. Sometimes, going back to the basics is the best way to reset yourself for greater success.

Enjoy, feel free to share the Monday Memo and please let me know what you think.

Mike

Want to make a better first impression and engender positive feelings that last a long time? Focus on what you say as much as what you do.

First impressions can lead to lasting impressions. So to improve, a lot of people will tell you to dress better, read more (so you’ll have interesting things to talk about), and ensure that your online presence is respectable (because many people will check you out online before meeting in person).

But, how far will that get you? Despite what many people would like to believe, the things you say often make an even greater early impression than the things you do. To take advantage of that and get you started easily, here are 19 words–grouped into a handful of easy phrases–that you should make a habit of saying every day. They’re virtually guaranteed to improve your standing with others if you use them often enough.

Words No. 1 and 2: “Sir” and “ma’am”

American culture is pretty informal compared to many other places in the world, but a little bit of formality can really make you stand out in a positive way. I carry this inclination from the military, and also from having been a lawyer in the federal court system. These are environments in which people use the titles “Sir” and “Ma’am” constantly–not just in talking with high ranking military officers, but also addressing civilians.

I know that this doesn’t work in every situation, but using these titles can be a sign of respect that gets people’s attention. It can be important in professional relationships, especially when dealing with people you don’t know well, and who are older or more experienced than you.

Words No. 3 and 4: “You’re welcome.”

Sometime in fairly recent history it seems people stopped saying, “You’re welcome,” and started substituting, “Yep,” or, “No problem.” At the risk of sounding older than I am, I think this is a step in the wrong direction–at least in a business or professional setting.

Why? Because ditching “you’re welcome” for these other phrases changes the message. “You’re welcome” acknowledges that you’ve done something worth someone else’s thanks, while “no problem” suggests that it wasn’t that big of a deal. Saying the former phrase conveys that you think it was a worthwhile favor. That’s an impressive message to send.

Words No. 5 to 7: “Here’s what’s happening.”

If you’ve ever worked in an environment in which people guarded information like a valuable commodity, you’ll appreciate how much affinity you develop for the few people who try to keep everyone else accurately informed.

Of course you don’t want to be a know-it-all or spread rumors. However, even if you don’t know the full story, being willing to share the information you have that affects others’ lives can make you instantly more likable.

Words No. 8 to 11: “How can I help?”

Nobody accomplishes anything amazing alone. Thus, with the exception of the sociopaths among us, we’re all eventually grateful to those who help us achieve great things. I think we’re especially grateful to those who proactively try to help.

This doesn’t mean you have to go way out of your way to offer assistance, but it’s often the case that you have access to something or the ability to do something that won’t take much on your part, but that can really have a positive impact on someone else’s success.

Words #12 to 15: “I’ll find out.”

This is one of my favorite phrases. It’s related to “how can I help,” but is even more proactive. It says that you’re not only willing to offer assistance, but that you’re willing to go out of your way to do so.

(By the way, this helpful phrase is also the diametric opposite of the most bureaucratic phrase known to humankind, uttered incessantly by some of the least likable people: “That’s not my job.”)

Words No. 16 to 19: “I believe in you.”

Henry Ford recalled that when he was still an unknown, and was working on gasoline engines, a few short words of encouragement from an already famous Thomas Edison were a massive shot in the arm.

It’s amazing how just a little bit of validation from other people can inspire people to work harder and achieve more. Four short words can have a huge, positive impact–both for the people you’re encouraging, and for their feelings toward you.