I can’t tell you how many folks in Network Marketing over the years told me, “don’t worry about the product, the product doesn’t matter, it’s about signing people up.”
I never did business with those people because, to me, the product does matter a great deal! In fact, I would never represent a product or service that I felt was inferior. I knew that I would be putting my personal reputation on the line when I represented a company and a product so I was very careful. And you should be careful also.
That’s one of the great differences in working for yourself vs. having a JOB. At a job, if your company introduces an inferior product, you have to live with it. Even if you know the product “sucks.” After all, you just work there, right? And, you need the paycheck. When you work for yourself, your business is on the line so you must insist on high quality.
I’ve spent my entire career in Direct to Consumer Sales and Service and I can tell you without hesitation that the product or service quality is a key to your success. Have some people made lots of money with an inferior product. Sure. But, they usually don’t last long once people catch on and enough customers complain. There are some who have made money with no product at all. They’re called frauds and thieves and you must stay far away from them.
If you are new to Network Marketing and looking to change your life through a home based business, I urge you to give any potential businesses you are looking at this important test. When you see the product demonstrated or watch the video, do you immediately say to yourself, “I want one of those.” Or, “Wow, we need that!” If you want one, the business opportunity definitely has promise. But, if you don’t think you want one for yourself, your prospects will have the same feelings.
Here is an example. What do you think when you watch this video?
Remember, sales is not about forcing people to buy something against their will. Good sales people know that if you have a product that sells itself, 90% of the work is done and your chances of making money go way up.
In the end, for any business to survive and thrive, products and services must be sold. Without sales, nothing else happens. Network Marketing is a crowded business with lots of products vying for the attention of you and your prospects. To maximize your chances for success, represent a high quality, “Must Have” product.
If you watched the 2-minute video above and thought, Wow, I want one of those, you now know why the Product Matters.
To your success,
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