Everyone is Watching You Shop…Both On And Offline

As recently reported by BI Intelligence,

“Google has long tracked shoppers’ activity online. Now it’s stepping up its surveillance and watching them offline, as well.

This means that Google is able to tell when you are shopping at Home Depot or your local grocery store.

They do this by tracking data from various websites and apps such as Google Maps, along with credit and debit card transaction data.

Google is packaging all of that information together and sharing it with marketers to prove that its online ads are prompting people to make purchases, whether they buy online or in a store.

Your activity is for sale. Not just by Google but by every, and any, company that is able to acquire usable data about your activities. Your likes, hates, moves, views, texts, tweets, pics, locations, you name it, Big Data wants it. It is valuable. The more active and visible you are the easier you are to track. There is virtually no way to avoid being tracked, sorted, trended, reported on and sold. 

Information is king. Any company compiling customer data has a valuable resource that paints an actionable picture of current customers and by mining and analyzing this data, a company an figure out how to find more customers and sell more to existing customers. With the right data sets, you can “run into” potential customers at the right time and the right place. Today’s technology allows for these collisions to take place as if they were natural events.

Green Rain Media can help you capture and optimize your customer data so that you can leverage it for improved sales performance and new customer acquisition. 

 

Green Rain adds Always Super Sound

Green Rain Media is excited to add Always Super Sound, Central Florida’s choice for Mobile DJ Music for Special Events to its growing roster of clients.

Green Rain Media will handle traditional and digital advertising and marketing for Always Super Sound.

“We are very excited to be working for such a fun and exciting company and I am looking forward to bringing Always Super Sound continued growth and success in the Central Florida Market.

Welcome to our new Canadian Friends

We are so excited. Our site FreeBirthday.com was featured in the Niagra Falls Review paper and Web site this weekend. Mike Schiano was interviewed and the response could not have been better. Our site saw amazing activity and folks are subscribing to our premier site at extremely high rates.

Prior to the article, due to some well done, focused SEO and site navigation improvements, our unique visitors were already up 460% and page views up 272% according to Google Analytics. We quickly became the #1 ranked site at Allfinancesites.com and our Alexa and Quantcast rankings continue to rise.

We can do the same for your company’s Web site. Let me know if you’d like a free site review.

Mike

It’s time to seriously consider Web advertising!

Study: Digital Spending Will Overtake Print In 2010
A study by Outsell Inc. forecasts that U.S. advertisers will spend $119.6 billion on online and digital advertising this year, outpacing print spending of $111.5 billion. Ad spending overall is expected to rise by 1.2 percent in 2010.

Those of you who have been holding out waiting to see if that “internet thing” is for real or just a fad had better wake up and smell the PC’s and Macs cooking.

As newspaper and magazine readership continues to drop, more advertisers are increasing their use of the Internet. The WWW is so vast and so cluttered  if you do not have proper guidance and planning from an experienced and professional New Media Advertising firm or Consultant, you will struggle to reach your ideal market, and waste lots of money along the way. Hiring a recent college graduate to run your online ad program, “because they are young,”  (yes, a businessman really made that statement to me), is not the answer.

From old school banner ads to proper use of audio, video and social media, Green Rain Marketing can help your company leverage every penny of investment into a proper Internet ad campaign.

Target New Customers Like Never Before!

As an advertiser, you can target your ads and marketing like never before as a recent AdweekMedia/Harris Poll, conducted last month, indicates. This poll focused on where people look for bargain ads but the age ranges bear out who is most likely to use technology and where your ad dollars are best invested.

Twenty-three percent of respondents said they think ads in newspapers and magazines are the most likely to help them do so. Online ads fared best among the poll’s 35-44-year-olds, with 26 percent picking that category. TV was strongest among the 18-34-year-olds, as 17 percent said it’s the medium whose ads are most likely to help them find bargains. Read the entire article

Green Rain Marketing specializes in putting businesses in front of the most productive audiences at the lowest costs. Call for a free consultation today 407-437-4059 or email mike@greenrainmarketing.com

Mike Schiano

“HOP” On this Program to Get More Clients!

Green Rain Marketing has found an incredible, virtually no-cost way for your Home Service Business to get more clients.

Though we usually only share the latest breakthrough marketing techniques and discounts with our actual clients, due to our special relationship with the HomeOwnersPlaybook.com founder, Marc Price, we’ve made arrangements to open this opportunity up to GRM’s friends and visitors as  well. By the way, our clients will get an even better deal because we always save something extra special for GRM clients, but, either way, you should be part of this huge marketing program that will only get bigger while it gets more expensive. Much More expensive!

It’s like when the experts told you to buy Apple Stock at $74 last year and now the stock is at $215 and rising…don’t miss this chance to expand your business in 2010 and beyond with a rare marketing opportunity.

List your business on Homeownersplaybook.com for just $99 A YEAR! No, not a month or per ad. Your extensive profile with audio, video, pictures, information conveniently at the hands of thousands of local residents for just $99 for a full year.A comparable service would cost more than $500 per year.

HOP is focused like a laser beam in putting  Home Service Businesses at the fingertips of consumers who need service. Most small Home Service Businesses still rely on print for the majority of their advertising. While print should be part of your Advertising Plan, the Internet is where consumers now go for reliable and quick information when they need services.  Print publications get thrown away and coupons expire. The Internet is there 24/7.  There are lots of unreliable Internet Directories  and lots of weak, outdated small business websites. Most small businesses don’t have the time or resources to build a good Web site and certainly no time to keep updating a site. HOP solves that problem by providing its business clients with a Micro-Site full of room for important information about you and your business. Set it up in 10 minutes using HOP’s template and you are in business.  No technical knowledge needed. Don’t have a computer? No problem, HOP’s staff will set up your profile for you!

Save MONEY! Use this special Green Rain Code to save even more, you will save 10% and pay just $89 for the year.   Special Code:   HPBMS89

If you plan to do other forms of advertising, consult with us first and we WILL save you money on the most appropriate advertising programs for your specific business. But, setting up your business on HOP needs no consultation! Go to Homeownersplaybook.com today, learn more, then register using the Special Code. Then get ready to answer the phone.

Mike Schiano

Managing Partner/Creative Director, Green Rain Marketing, LLC

Call me today at 407-437-4059 for a free Advertising and Marketing consultation for your business. Boost your ROI this week. Stop throwing Ad dollars away on non-performing, weak advertising outlets.