Everyone is Watching You Shop…Both On And Offline

As recently reported by BI Intelligence,

“Google has long tracked shoppers’ activity online. Now it’s stepping up its surveillance and watching them offline, as well.

This means that Google is able to tell when you are shopping at Home Depot or your local grocery store.

They do this by tracking data from various websites and apps such as Google Maps, along with credit and debit card transaction data.

Google is packaging all of that information together and sharing it with marketers to prove that its online ads are prompting people to make purchases, whether they buy online or in a store.

Your activity is for sale. Not just by Google but by every, and any, company that is able to acquire usable data about your activities. Your likes, hates, moves, views, texts, tweets, pics, locations, you name it, Big Data wants it. It is valuable. The more active and visible you are the easier you are to track. There is virtually no way to avoid being tracked, sorted, trended, reported on and sold. 

Information is king. Any company compiling customer data has a valuable resource that paints an actionable picture of current customers and by mining and analyzing this data, a company an figure out how to find more customers and sell more to existing customers. With the right data sets, you can “run into” potential customers at the right time and the right place. Today’s technology allows for these collisions to take place as if they were natural events.

Green Rain Media can help you capture and optimize your customer data so that you can leverage it for improved sales performance and new customer acquisition. 

 

The Product Matters!

I can’t tell you how many folks in Network Marketing over the years told me, “don’t worry about the product, the product doesn’t matter, it’s about signing people up.”

I never did business with those people because, to me, the product does matter a great deal! In fact, I would never represent a product or service that I felt was inferior. I knew that I would be putting my personal reputation on the line when I represented a company and a product so I was very careful. And you should be careful also.

That’s one of the great differences in working for yourself vs. having a JOB. At a job, if your company introduces an inferior product, you have to live with it. Even if you know the product “sucks.” After all, you just work there, right? And, you need the paycheck. When you work for yourself, your business is on the line so you must insist on high quality.

I’ve spent my entire career in Direct to Consumer Sales and Service and I can tell you without hesitation that the product or service quality is a key to your success. Have some people made lots of money with an inferior product. Sure. But, they usually don’t last long once people catch on and enough customers complain. There are some who have made money with no product at all. They’re called frauds and thieves and you must stay far away from them.

If you are new to Network Marketing and looking to change your life through a home based business, I urge you to give any potential businesses you are looking at this important test. When you see the product demonstrated or watch the video, do you immediately say to yourself, “I want one of those.” Or, “Wow, we need that!” If you want one, the business opportunity definitely has promise. But, if you don’t think you want one for yourself, your prospects will have the same feelings.

Here is an example. What do you think when you watch this video?

Remember, sales is not about forcing people to buy something against their will. Good sales people know that if you have a product that sells itself, 90% of the work is done and your chances of making money go way up.

In the end, for any business to survive and thrive, products and services must be sold. Without sales, nothing else happens. Network Marketing is a crowded business with lots of products vying for the attention of you and your prospects. To maximize your chances for success, represent a high quality, “Must Have” product.

If you watched the 2-minute video above and thought, Wow, I want one of those, you now know why the Product Matters.

To your success,

Mike

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Wearable Technology is a game-changer for Big Data

As Tech companies like Fitbit (FIT), Apple (AAPL) and World Media & Technology Corp. (WRMT) produce and sell more accurate and aesthetically pleasing wearable technology, the data that these devices provide in real time will be ground breaking for a wide variety of businesses who will be able to analyze and leverage this data into a multitude of products and services based on the health, activity level and other information gathered in real time and stored over time.

Gathering data to build one of the largest, human vital sign and biometric parameter databases in the world is the real goal for these companies. The wristband sales are profitable but the real end-game is the data. Pharmaceutical companies, Life and Health Insurance companies immediately come to mind as some of the companies which can benefit from this treasure trove of data and the’ll pay handsomely for this information.

Data from wearable technology can be gathered in real-time and continuously. A visit to the doctor’s office allows the physician to measure a heart rate at that specific moment, for example, and decisions are made based on that bit of information. Seeing a week’s worth, or longer, of relevant data, will improve analysis of the patient’s health and outcomes and give analysts and companies much more information about health and human wellness than is currently available.

Every day, data is gathered from a rapidly growing worldwide customer base. What genetic research, health predictions, trending and cures could be gained from analyzing the vital signs of people across the world will be exciting to see.

For vital health data gathering, one product stands out for me. The Helo LX from World Media & Technology Corp. (WRMT) and marketed worldwide in 195 countries by World Global Network. Helo uses the Life Sensing Technology licensed from Toshiba Corp. (TYO) and takes a higher level approach toward Health and Wellness Monitoring.

Wearables can already collect data like activity levels, steps, calories burned, sleep and heart rate.  Helo LX will collect additional biometric data like blood glucose and blood alcohol levels through non-invasive sensors in real time. The Helo can also produce and ECG. These metrics can be stored and shared with Doctors and offer critical information for Healthcare providers dealing with patients suffering from ailments such as congestive heart failure, diabetes, and other chronic conditions.

The HELO LX isn’t your typical wristband: it allows you to obtain measurements of your bio-parameters with high accuracy using dedicated apps. The development of an App Store will open the door for developers, as it did for Apple, to create thousands and potentially millions of apps all focused on monitoring and improving Health and tracking physical performance.

Connecting Smartphones to the wearable technology via bluetooth is key to increased use of the devices for longer periods of time and explosive growth for sales of the products.

In addition, Helo LX adds features no others offer such as the ability to take care of others by monitoring and checking the Bio parameters of your parents, friends, and loved ones remotely. This is huge for anyone with an elderly parent.

And, it’s messaging alert application allows users, with a click, to automatically send an SOS message to up to 3 family and friends in case they are in trouble. Perfect app for parents concerned about the safety of their children.

I invite you to learn more and help me disrupt the Health and Wellness industry. Learn how you can be part of this amazing trend toward a more healthy world HERE.