Everyone is Watching You Shop…Both On And Offline

As recently reported by BI Intelligence,

“Google has long tracked shoppers’ activity online. Now it’s stepping up its surveillance and watching them offline, as well.

This means that Google is able to tell when you are shopping at Home Depot or your local grocery store.

They do this by tracking data from various websites and apps such as Google Maps, along with credit and debit card transaction data.

Google is packaging all of that information together and sharing it with marketers to prove that its online ads are prompting people to make purchases, whether they buy online or in a store.

Your activity is for sale. Not just by Google but by every, and any, company that is able to acquire usable data about your activities. Your likes, hates, moves, views, texts, tweets, pics, locations, you name it, Big Data wants it. It is valuable. The more active and visible you are the easier you are to track. There is virtually no way to avoid being tracked, sorted, trended, reported on and sold. 

Information is king. Any company compiling customer data has a valuable resource that paints an actionable picture of current customers and by mining and analyzing this data, a company an figure out how to find more customers and sell more to existing customers. With the right data sets, you can “run into” potential customers at the right time and the right place. Today’s technology allows for these collisions to take place as if they were natural events.

Green Rain Media can help you capture and optimize your customer data so that you can leverage it for improved sales performance and new customer acquisition. 

 

The Product Matters!

I can’t tell you how many folks in Network Marketing over the years told me, “don’t worry about the product, the product doesn’t matter, it’s about signing people up.”

I never did business with those people because, to me, the product does matter a great deal! In fact, I would never represent a product or service that I felt was inferior. I knew that I would be putting my personal reputation on the line when I represented a company and a product so I was very careful. And you should be careful also.

That’s one of the great differences in working for yourself vs. having a JOB. At a job, if your company introduces an inferior product, you have to live with it. Even if you know the product “sucks.” After all, you just work there, right? And, you need the paycheck. When you work for yourself, your business is on the line so you must insist on high quality.

I’ve spent my entire career in Direct to Consumer Sales and Service and I can tell you without hesitation that the product or service quality is a key to your success. Have some people made lots of money with an inferior product. Sure. But, they usually don’t last long once people catch on and enough customers complain. There are some who have made money with no product at all. They’re called frauds and thieves and you must stay far away from them.

If you are new to Network Marketing and looking to change your life through a home based business, I urge you to give any potential businesses you are looking at this important test. When you see the product demonstrated or watch the video, do you immediately say to yourself, “I want one of those.” Or, “Wow, we need that!” If you want one, the business opportunity definitely has promise. But, if you don’t think you want one for yourself, your prospects will have the same feelings.

Here is an example. What do you think when you watch this video?

Remember, sales is not about forcing people to buy something against their will. Good sales people know that if you have a product that sells itself, 90% of the work is done and your chances of making money go way up.

In the end, for any business to survive and thrive, products and services must be sold. Without sales, nothing else happens. Network Marketing is a crowded business with lots of products vying for the attention of you and your prospects. To maximize your chances for success, represent a high quality, “Must Have” product.

If you watched the 2-minute video above and thought, Wow, I want one of those, you now know why the Product Matters.

To your success,

Mike

Get your Free Sales funnel HERE

Green Rain adds Always Super Sound

Green Rain Media is excited to add Always Super Sound, Central Florida’s choice for Mobile DJ Music for Special Events to its growing roster of clients.

Green Rain Media will handle traditional and digital advertising and marketing for Always Super Sound.

“We are very excited to be working for such a fun and exciting company and I am looking forward to bringing Always Super Sound continued growth and success in the Central Florida Market.

“HOP” On this Program to Get More Clients!

Green Rain Marketing has found an incredible, virtually no-cost way for your Home Service Business to get more clients.

Though we usually only share the latest breakthrough marketing techniques and discounts with our actual clients, due to our special relationship with the HomeOwnersPlaybook.com founder, Marc Price, we’ve made arrangements to open this opportunity up to GRM’s friends and visitors as  well. By the way, our clients will get an even better deal because we always save something extra special for GRM clients, but, either way, you should be part of this huge marketing program that will only get bigger while it gets more expensive. Much More expensive!

It’s like when the experts told you to buy Apple Stock at $74 last year and now the stock is at $215 and rising…don’t miss this chance to expand your business in 2010 and beyond with a rare marketing opportunity.

List your business on Homeownersplaybook.com for just $99 A YEAR! No, not a month or per ad. Your extensive profile with audio, video, pictures, information conveniently at the hands of thousands of local residents for just $99 for a full year.A comparable service would cost more than $500 per year.

HOP is focused like a laser beam in putting  Home Service Businesses at the fingertips of consumers who need service. Most small Home Service Businesses still rely on print for the majority of their advertising. While print should be part of your Advertising Plan, the Internet is where consumers now go for reliable and quick information when they need services.  Print publications get thrown away and coupons expire. The Internet is there 24/7.  There are lots of unreliable Internet Directories  and lots of weak, outdated small business websites. Most small businesses don’t have the time or resources to build a good Web site and certainly no time to keep updating a site. HOP solves that problem by providing its business clients with a Micro-Site full of room for important information about you and your business. Set it up in 10 minutes using HOP’s template and you are in business.  No technical knowledge needed. Don’t have a computer? No problem, HOP’s staff will set up your profile for you!

Save MONEY! Use this special Green Rain Code to save even more, you will save 10% and pay just $89 for the year.   Special Code:   HPBMS89

If you plan to do other forms of advertising, consult with us first and we WILL save you money on the most appropriate advertising programs for your specific business. But, setting up your business on HOP needs no consultation! Go to Homeownersplaybook.com today, learn more, then register using the Special Code. Then get ready to answer the phone.

Mike Schiano

Managing Partner/Creative Director, Green Rain Marketing, LLC

Call me today at 407-437-4059 for a free Advertising and Marketing consultation for your business. Boost your ROI this week. Stop throwing Ad dollars away on non-performing, weak advertising outlets.