As an advertiser, you can target your ads and marketing like never before as a recent AdweekMedia/Harris Poll, conducted last month, indicates. This poll focused on where people look for bargain ads but the age ranges bear out who is most likely to use technology and where your ad dollars are best invested.
Twenty-three percent of respondents said they think ads in newspapers and magazines are the most likely to help them do so. Online ads fared best among the poll’s 35-44-year-olds, with 26 percent picking that category. TV was strongest among the 18-34-year-olds, as 17 percent said it’s the medium whose ads are most likely to help them find bargains. Read the entire article
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